Insomniac Events App Redesign
The Insomniac app redesign highlights specific features on the current app while also implementing features that encourage user retention and experience. After design iteration and usability tests, this Insomniac redesign not only iterates more on the current app, but it has the potential to reach a far greater audience with its virtual stream tab, and genre filter. Insomniac Events is currently having one of its largest festivals in the world - EDC, and this redesign could be a great feature for its ravers.
Wireframes
It was decided to organize the events further on the events and featured page. The current insomniac app is an endless scroll of events, without labels. So, it was decided to add a feature and UI element that divides the events for a personal experience. It felt needed that a raver who is based in LA doesn’t necessarily need to see raves in Texas or Oregon.
First Iteration
I was able to implement the save feature and filter artists by genre. Clicking or swiping on the artist would save and notify the user when the DJ starts to play. However, my usability testers gave the realization that the save function wasn’t intuitive nor understandable. I also found out that some features like horizontal scrolling weren’t visible for the user, as there was no solid indication that it was so.
Instead of simply relying on user intuition, I decided to guide the user by adding the label ‘mark’ to each artist. Although seemingly obvious, I found that users were easily able to read and understand the meaning behind the mark feature. Using the correct spacing, I was able to implement this label without cluttering the UI.
Final Iteration of Main pages
Final Iteration of Mark and Calendar Feature
Link to Figma Prototype
https://www.figma.com/proto/2ZCsI3DelYHgldgqgNHiKy/Insomniac-App-Redesign-Draft-II?page-id=0%3A1&node-id=2%3A64&viewport=241%2C48%2C0.43&scaling=min-zoom&starting-point-node-id=2%3A64
